How To Brand Your Wedding

Wedding branding is an important step in the early part of planning. If you are engaged and planning a wedding, it is important to understand what you would like the overall look and feel to be on your special day. Will you have a theme? What will your colors be? Many events and weddings are branded, so you can keep a consistent theme going throughout and it will not look like you planned it all at the last minute.

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How To Use A Landing Page On Your Website

When I built my website, I needed a landing page (i.e. information page) where my clients could go quickly go to find information on my wedding and branding services. Formally, a landing page is a web page specifically designed for a single focused objective, often times for advertising purposes. However, I use it more as an information board for my clients to get as much detail as possible on one page. This has helped tremendously with cutting down on email exchanges, and allows a smoother buying experience for my customers.

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What is Branding and Why It's Important

You may have heard of the term "branding" being tossed around quite a bit, and with good reason. More than ever, having an effective brand and strategy is crucial for attracting clients. It is becoming more difficult to get noticed online and in stores, with so many competitors offering the same type of products and services. So, how do you stand out among everyone else? By having a killer brand.

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What Is Letterpress?

You may have heard the term "letterpress" , but what exactly is it? Letterpress is one of the oldest forms of printing, created by Johannes Gutenberg in the mid-15th century. This type of printing is when the surface of the paper meets a raised surface, such as a plate or type, to create an impression (indentation) in the paper. Letterpress printing is a true art form, and in my opinion is the most beautiful form of printing.

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Brand Reveal: August + White

Ever wonder how designers create their own branding? Today I would like to take you through the process for when I rebranded earlier this year. The primary reason I rebranded was because I wanted to offer more graphic design services, and it was not fitting into my current wedding invitation business. Rather than trying to keep two business running simultaneously, I combined everything into one brand that spoke true for not only my wedding clients, but for the branding and website clients that I wanted to attract.

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8 Reasons Why Squarespace is the Best Website Platform

I have had many years of experience building websites, and the best platform by far is Squarespace. From their easy to use interface, security, and no maintenance required platform, I not only use this myself, but recommend it to my clients. Here are the primary reasons why I believe Squarespace is the best website platform.

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Design Spotlight - A Vermont Mountain Wedding, Indiana & David

This past April one of my brides, Indy, reached out to me about designing semi-custom wedding stationery. She wanted to have a combination of two designs from my shop, and something unique to her. The wedding was taking place in September in Vermont, and she was looking for a clean, rustic, minimalist design.

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3 Reasons Why I Don't Worry About Competition

When you focus on your competition, you may miss out on a great opportunity to make yourself stand out. We have all stared at a competitor's website and thought "I am not as good as they are". In this post I will discuss three reasons why I do not worry about the competition.

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How to Attract Your Ideal Client

For small business owners, getting clients is probably the number one stress in having your business. I have experienced the ups and downs of this, and have been able to attract a target audience based on creating a client profile. Today we are going to chat about how you can determine who your ideal clients are, and how to maximize your marketing efforts.

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